Your HubSpot and Pardot solution squad
The mantra of B2B lead nurturing is “Give before you take.” Free content is the giving part and warms up your prospects to the idea of doing business with you in the future. But not just any content will do. Your prospective clients are being bombarded with massive amounts of content every day. In order to win…
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Your lead nurturing campaign is off to a great start: Your emails are compelling. Your content offers are irresistable. And you’re capturing valuable information about your prospects. But what about sales? It’s easy to get caught up in the excitement of email open rates and content downloads. But without actual resulting revenue, lead nurturing is…
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Remember that time your team spent an entire afternoon hashing out your company’s buyer personas (complete with the cars they drive and favorite toothpaste brands)? Not to mention the surveys, interviews and databases you poured over to find out who Enterprise Eric and Startup Sally really are. Oh, and let’s not forget the hours you…
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