Tag Archives: buyer personas

How to Choose the Best Content Offers for Lead Nurturing

The mantra of B2B lead nurturing is “Give before you take.” Free content is the giving part and warms up your prospects to the idea of doing business with you in the future. But not just any content will do. Your prospective clients are being bombarded with massive amounts of content every day. In order to win… Read More »

It’s Not Enough to Know Who Enterprise Eric and Startup Sally Are

Remember that time your team spent an entire afternoon hashing out your company’s buyer personas (complete with the cars they drive and favorite toothpaste brands)? Not to mention the surveys, interviews and databases you poured over to find out who Enterprise Eric and Startup Sally really are. Oh, and let’s not forget the hours you… Read More »