dynamic content secret weapon

Dynamic Content: Marketing Automation’s (Not So) Secret Weapon

There’s a powerful marketing tool on the rise and it’s differentiating the winners and the losers – fast. The marketing world is calling it dynamic content, or ‘smart content’. So how is this type of content different from the status quo? I’ll give you a hint: Think Amazon, Netflix, Nest and iTunes. Personalized content ftw. You’ve…
Read more