Category: Email marketing

Your HubSpot and Pardot solution squad

dynamic content secret weapon

Dynamic Content: Marketing Automation’s (Not So) Secret Weapon

There’s a powerful marketing tool on the rise and it’s differentiating the winners and the losers – fast. The marketing world is calling it dynamic content, or ‘smart content’. So how is this type of content different from the status quo? I’ll give you a hint: Think Amazon, Netflix, Nest and iTunes. Personalized content ftw. You’ve…
Read more

how to not annoy your email list

6 Ways to Annoy the Heck Out of Your Email List

Worried that your emails are annoying your list? Good! The fact that you are concerned about what your recipients think is a a huge step towards sending great emails. As you avoid the email no-no’s below, you’ll be well on your way to sending emails your subscribers actually look forward to. Here are 6 common…
Read more