Category: Dynamic content

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How to use buyer personas

It’s Not Enough to Know Who Enterprise Eric and Startup Sally Are

March 27, 2014

Remember that time your team spent an entire afternoon hashing out your company’s buyer personas (complete with the cars they drive and favorite toothpaste brands)? Not to mention the surveys, interviews and databases you poured over to find out who Enterprise Eric and Startup Sally really are. Oh, and let’s not forget the hours you…
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dynamic content secret weapon

Dynamic Content: Marketing Automation’s (Not So) Secret Weapon

March 18, 2014

There’s a powerful marketing tool on the rise and it’s differentiating the winners and the losers – fast. The marketing world is calling it dynamic content, or ‘smart content’. So how is this type of content different from the status quo? I’ll give you a hint: Think Amazon, Netflix, Nest and iTunes. Personalized content ftw. You’ve…
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