Tag Archives: lead nurturing

How to Choose the Best Content Offers for Lead Nurturing

The mantra of B2B lead nurturing is “Give before you take.” Free content is the giving part and warms up your prospects to the idea of doing business with you in the future. But not just any content will do. Your prospective clients are being bombarded with massive amounts of content every day. In order to win… Read More »

Why Thank You Pages Are Your Greatest Lead Nurturing Ally

Your lead nurturing campaign is off to a great start: Your emails are compelling. Your content offers are irresistable. And you’re capturing valuable information about your prospects. But what about sales? It’s easy to get caught up in the excitement of email open rates and content downloads. But without actual resulting revenue, lead nurturing is… Read More »

It’s Not Enough to Know Who Enterprise Eric and Startup Sally Are

Remember that time your team spent an entire afternoon hashing out your company’s buyer personas (complete with the cars they drive and favorite toothpaste brands)? Not to mention the surveys, interviews and databases you poured over to find out who Enterprise Eric and Startup Sally really are. Oh, and let’s not forget the hours you… Read More »